Ferguson Highlands

Adults-only farm stay · Ferguson Valley, WA

Services: Business Strategy · Brand Strategy · Advertising · Visual Design · Development

The challenge

Ferguson Highlands is a 100-acre working farm with three cabins, an olive grove, beehives and a herd of Highland cattle. The property had everything guests look for, but it needed a clear identity, a reason for couples to choose it over other South West stays, and a business model that went beyond nightly bookings.

The strategy

We repositioned the business from its original name, Hidden Grove Retreat, to Ferguson Highlands, a brand built around the farm itself, the family behind it, and the Ferguson Valley. The positioning focuses on three things guests can’t get from a standard stay:

• Adults-only escape: a calm, couples-focused experience

• Real farm experiences: the Highland Cow Experience, Guided Hive and Honey Tour, and Pick Your Own Organics

• Sustainable by design: organic processes, rainwater, and eco-friendly products in every cabin

We also built new revenue streams beyond accommodation, including bookable guest experiences and a Romantic Retreat package created with local winery St Aidans Wines, which includes a chef’s choice meal voucher and a bottle of their wine.

Design

• Full rebrand and domain migration from Hidden Grove Retreat to Ferguson Highlands

• Squarespace website with SEO, online experience bookings and an interactive property map

• Label and packaging design for the farm’s own jarrah honey & eggs

• Guest booklets, local area guides and in-cabin documents

Advertising

We built an always-on advertising strategy combining professional content capture twice a year with ongoing Facebook and Instagram campaigns aimed at couples looking for a South West getaway. Content is planned around the seasons and the farm’s experiences, which keeps the ads fresh all year.

Systems

Behind the scenes, we set up the operation to run with minimal manual work: channel management across Airbnb, Booking.com and Agoda; smart-lock self check-in; automated cleaning coordination; review aggregation; and online booking for guest add-ons.