All In The Details

Mobile detailing, paint correction & ceramic coating · Bunbury, WA

Services: Business Strategy · Scaling & Systems · Advertising · Development · Content

The challenge

All In The Details is a premium mobile detailing business offering everything from maintenance details to multi-stage paint correction and ceramic coatings. Demand was there, but like most service businesses, growth was limited by the owners’ time. Enquiries slipped through while the owners were on the tools, quoting and booking were manual, and it was hard to tell which marketing was actually bringing in work. To grow from owner-operators into a team, the business needed systems that could run without them.

The strategy

We positioned All In The Details at the premium end of the market, focused on protection and long-term results rather than a cheap wash, with ceramic coating as the hero service. We then built the business around one goal: every enquiry captured, followed up and booked, even while the team is busy on a job.

Systems & automation

• CRM and automated follow-up so every lead gets a response by SMS and email, with no missed opportunities

• Online booking system connected to the CRM, with automatic confirmations and reminders

• Ceramic coating aftercare system that automatically sends each customer their care instructions and maintenance schedule after a coating

• Standard operating procedures for every service, so each job is done the same way whoever is on the tools

• Team systems, including a commission-based pay structure and a calculator, to support hiring and growth

Advertising

We run Meta lead ad campaigns that feed straight into the CRM, so new enquiries are followed up within minutes. To measure performance, we built custom reporting that pulls ad data directly from Meta, showing exactly what each campaign costs and what it brings in.

Development & content

• Full website build with service pages, a pricing guide and conversion-focused copy

• Clear service and pricing structure across detailing, paint correction and coating packages

• Content planning around before-and-after results, which is detailing’s strongest selling point